Consolidating two domains

For example, if you’re moving Site A to Site B, but Site A has penalties for unnatural links, Site B may end up undervalued.

All penalties must be removed before merging the sites.

They expected to suffer a traffic hit due to the link dilation from the 301s, but they actually ended up with a 40 percent increase in organic visits.There are certain scenarios that can lead you to a site migration.Maybe you’ve purchased a new website or want to rebrand your company.Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic.Over the years, the risk for traffic and ranking loss when merging sites has decreased, creating the potential for a significant traffic boost from the SEO benefits.